Customer Loyalty

Retaining existing customers is well recognised as a business imperative in these challenging times. We can help you keep those most important customers loyal using new tools in SAP CRM to establish, manage and increase your customer base. Edson Consulting deliver CRM solutions for some of the UK’s biggest companies. If you would like to learn more about how we can help you manage you best customers more effectively please contact us.

Case Study Overview

Real Time Customer Loyalty with SAP CRM

Below is an excerpt from our ‘Real Time Customer Loyalty with SAP CRM’ case study.

Edson Consulting was instrumental in defining and delivering a best in class real time customer loyalty solution for one of the UKs biggest high street names. This strategic initiative delivered a complete integrated solution from capturing basket level data through to creating marketing campaigns and delivering personalised messages to the customer whenever and wherever they engage with the retailer.

The retailer’s scheme was already well established with over 15 million members and over 2500 outlets. Using SAPs Loyalty Management engine to deliver messages in real time the shopper now receives relevant messages and offers based on their shopping habits each time they come in to contact with the retailer be it at the till, online or by telephone.

References and Feedback

Chief Information Officer – September 2011

This is the best managed IT and Business Programme I have ever seen.

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